Our training, your way

Who is the Apprenticeship for?

This Apprenticeship is ideal for any of your employees working in customer facing or advisory roles in any department or division of your organisation. 

These employees are the face and voice of your company, whether they are working face-to-face with customers or back office employees that liaise with customers on the phone. They are in regular contact with your customers, providing essential information to support sales, give advice, guidance and deal with complaints.

Typical roles that this Apprenticeship will support are:

Customer Service Assistant, Customer Service Administrator, Customer Service Advisor and Customer Service Trainee.

Level 2 Diploma for Customer Service Practitioners

12-18 months

City & Guilds

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Harley Coates

Since completing my Diploma in Customer Service I have been put on the progression plan to become a team leader. At present I'm the only person in my team with this qualification. My ambition is to become a team leader and then a manager.

Harley Coates

Hertz Accident Support

What will they learn?

This Apprenticeship has been designed to develop your employees’ existing skills and equip them with the expertise to offer continuous improvement in customer service and communication and empower them to be confident to deal with your customers in a positive, personable and professional way.

Our Apprenticeships give your employees training that is tailored to your business needs and their roles, providing job-specific skills vital for peak business performance.

How will they learn?

Our Personal Tutors will deliver high-quality face-to-face learning and coaching and provide all the resources your employee will need to progress quickly. Our intuitive learner management system ‘Bud’ will really bring the subject to life through interactive learning tools, access to complementary online resources and relevant social communities, as well as provide real-time learner information so that you will always know what your employee is learning and how they are progressing.

This Apprenticeship will develop your employees’ knowledge, skills and behaviours in the following areas:


  • Knowing your customers • Understanding the organisation • Systems & resources • Customer experience • Product & service knowledge


  • Interpersonal skills • Communication • Influencing skills • Personal organisation • Dealing with customer conflict & challenge


  • Developing self • Being open to feedback • Team working • Equality – treating all customers as individuals • Presentation – dress code, professional language

Your pathway to success

Once you have completed your Customer Service Practitioner Level 2 Apprenticeship, the natural progression is to underake the Customer Service Practitioner Level 3 Apprenticeship Standard.

The level 3 Apprenticeship will develop your Customer Service skills further and help you to get recognised in your chosen industry. In addition, this next level will help you to progress your skills towards a supervisory role.

At Paragon Skills we are committed to inspiring you to succeed, and are here to support you throughout every stage of your Apprenticeship.

We are looking for learners as committed and as passionate as we are. If this sounds like you, then contact us today and start your career on the Apprenticeship route with Paragon Skills.


  • Customer Service Practitioner Level 2 Apprenticeship

    Are you a good communicator and love helping people? Develop the skills you need to become a Customer Service Assistant. Expand your practical knowledge alongside your customer service and 'people' skills, to excel in this energetic and fast-paced industry.

  • Customer Service Specialist Level 3 Apprenticeship

    The Customer Service Specialist Level 3 Apprenticeship Standard will provide you with an excellent platform to increase your skills, knowledge and experience in a customer-facing environment.

  • Sales Executive Level 4 Apprenticeship

    The Sales Executive Level 4 Apprenticeship Standard will provide you with an excellent platform to increase your skills, knowledge and experience in a sales environment.

  • Business Administrator Level 3 Apprenticeship

    Develop the skills your business needs with the Level 3 Business Administrator Apprenticeship Standard

  • Team Leader / Supervisor Level 3 Apprenticeship
  • Operations/Departmental Management Higher Level 5 Apprenticeship