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Who is the Apprenticeship for?

This Apprenticeship is designed for employees who work in Business to Business or Business to Consumer markets with the responsibility to sell a specific product line or service.

As a Sales Executive, employees will plan their sales activities, establish rapport, trust and relationships with their customers and lead the end-to-end sales interaction with the customer. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close.

At the end of the apprenticeship, the employee will be an expert in their organisation's product/service, analysing customer needs and creating solutions

Sales Executives operate in organisations of all sizes across all sectors and markets, including Technology, Media, Pharmaceutical, Recruitment, Fast Moving Consumer Goods, Utilities and the Automotive Sector. Typical job roles and job titles include Sales Consultant, Sales Specialist, Sales Advisor, Sales Representative, Business Development Executive, and Field Sales Executive

Sales Executive Apprenticeship Standard Level 4

15-18 months

City & Guilds

  • Keep me posted

What will they learn?


The Sales Executive Apprenticeship Standard focusses on the key areas of knowledge, skills, professional behaviours and values needed for a successful career in Sales. Designed to enhance your existing knowledge and skills, introduce new ones, and give you the best sales toolkit possible!

How will they learn?

Our Personal Tutors will deliver high-quality face-to-face learning and coaching and provide all the resources your employee will need to progress quickly. Our intuitive learner management system ‘Bud’ will really bring the subject to life through interactive learning tools, access to complementary online resources and relevant social communities, as well as provide real-time learner information so that you will always know what your employee is learning and how they are progressing.

This Apprenticeship will develop your employees’ knowledge, skills and behaviours in the following areas:


  • Organisational Knowledge •Product, Service and Sector Knowledge •Market Knowledge • Customer Knowledge •Commercial and Financial Acumen • Digital Knowledge


  • Sales planning and preparation • Customer engagement • Customer needs analysis • Propose and present solutions • Negotiate •Close Sale • Gather intelligence • Time management • Collaboration • Teamwork • Customer experience management • Digital Skills 


  • Ethics and integrity • Proactivity • Self-discipline • Resilience • Self-motivation • Continuous professional development

Your pathway to success

Becoming a supervisor or manager in a customer service capacity is a skill for life and can open doors to a long and rewarding career.

Due to the varied nature of the customer service industry, there are many job roles that apply to the advanced Apprenticeship level. Dedicated customer service job roles include Customer Relationship Manager, Customer Support Officer, Customer Service Team Leader, Customer Service Supervisor and Customer Service Co-ordinator.

At Paragon Skills we are committed to inspiring you to succeed and are here to support you throughout every stage of your Apprenticeship.

We are looking for learners as committed and as passionate as we are. If this sounds like you, then contact us today and start your career on the Apprenticeship route with Paragon Skills.


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