Digital Marketing Apprentice – Bournemouth

Digital Marketing Apprentice – Bournemouth

Job title:       Digital Marketing Apprentice
Location:       Bournemouth, BH1
Salary:            £15,000
– £17,000 per annum

               

Helping talent thrive.
It starts with our winning team.

Our handpicked, trusted people demonstrate their specialist
knowledge in all that they do, and through our infectious and transferable
passion and energy, we motivate and invigorate those around us to be the best
they can be.

Paragon Skills are an Ofsted Grade ‘Good’ provider, winning
awards such as Care Services Apprenticeship Provider of the Year in 2021 and
being awarded Gold for both Investors in People, and Investors in Young People.
We are very proud of these successes, which have earned us the title of one of
the UK’s leading training providers.

About the role:

As a Digital
Marketing Apprentice in our Marketing Team, you will assist in the content
development of our digital marketing activity. This includes writing blogs and
website content, email campaign activity and social media.

You will be an
integral part of the marketing team and responsible for providing a full mix of
digital marketing support and working on live campaigns. You will manage
customer databases, create marketing campaigns to customer segments, build
campaigns for emails and SMS channels, develop leads for our business
development team, and support with the building of user journeys to provide a
smoother customer retention strategy.

What will you be
doing?

·        
Creating and implementing social media marketing
campaigns on Instagram, Facebook, LinkedIn, Twitter and YouTube

·        
Assist with the creation of digital content, as
well as content for forums, blogs, guest blogs and press releases

·        
Support with maintaining the website and all
related SEO activities

·        
Create and deliver a fantastic user experience
for our employers and learners

·        
Work alongside the Customer Success team to
answer customer enquiries on social media and forums

·        
Promote a positive and professional image of
Paragon Skills and all of the services we deliver through excellent customer
service

·        
Stay up to date with the latest trends,
competitor activity, innovations and opportunities to inform future activity

·        
Assisting with planning, delivering and
measuring targeted content driven marketing campaigns

·        
Define and implement segmented and promotional
email/push communication campaigns

·        
Plan personalised and targeted communications
across email, push, paid social etc

·        
Contribute to data analysis and insight to drive
market and team decisions

·        
Work with the Marketing Team to build and
trigger tactical email campaigns

·        
Contribute positively to growth of the business
by controlling costs

·        
Work closely with the Customer Success team to
maintain our CRM system and other databases

·        
Use innovation to constantly improve marketing
campaign performance

·        
Demonstrate and uphold the our Paragon Skills
values, creating a great place to work for all by living by our Pledge every
day

·        
Remain committed to your own personal
development and professional competency

·        
Maintain positive working relationships across
the team and wider business, being flexible in order to support them where
needed

·        
Promote and safeguard the welfare of children
and young people you are responsible for or come into contact with

·        
Be aware of GDPR legislation and comply with all
data protection requirements

What we need from
you:

·      
A keen interest in content creation, social
media and digital marketing

·      
Excellent organisation skills, a good
multi-tasker and the ability to maintain concentration on key tasks

·      
Good planning and organising skills with the
ability to motivate yourself and manage your own workload

·      
Strong communication skills, written, in person
and via telephone/ Teams with the ability to communicate with colleagues at all
levels

·      
Strong administrative skills with a keen eye for
detail and ability to maintain accurate records at all times

·      
Confident user of MS Office packages with the
ability to learn new systems

·      
Basic knowledge of HTML would be advantageous
but is not essential

·        
Passionate, creative and data driven with a
desire to learn and develop

·        
Flexible and adaptable to change with the
ability to take ownership of tasks and use own initiative to solve problems

·        
Live by our Paragon Skills values (our 5 Es) in
all that you do

·        
A commitment to your own personal development by
challenging yourself and learning new skills

·        
High integrity and level of discretion 

·        
GCSE Maths and English Level C/4 or above

·        
Willingness to undertake a Level 3 Marketing
apprenticeship

What’s in it for you?

Paragon Skills is an inclusive, welcoming and supportive
place to work with a fantastic culture which supports your own learning and
development and career growth. In addition to this, we are proud to offer
Paragon Choices, our suite of optional and core benefits including life
assurance and income protection. We also have the following benefits available
for all colleagues:

·        
Increasing holiday entitlement each year up to
25 days, plus an additional 3 days at Christmas and a holiday purchase scheme

·        
Perkbox – a suite of lifestyle benefits and
wellness tools

·        
Recognition and long service awards to celebrate
our colleagues’ commitment to Paragon Skills

·        
Colleague referral bonus payments

·        
Going for Gold incentive scheme to reward top
performers

·        
Three days paid volunteering leave and corporate
conscience initiatives

We are a Disability Confident Employer and have a guaranteed
interview scheme in place to ensure that nobody is overlooked or discriminated
against because of their disability. If you meet the minimum criteria when you
apply and you have informed us in your application that you have a disability,
you will be guaranteed an interview for that role. 

To promote and maintain an inclusive working environment, as
part of your application process we will ask you to share data on certain characteristics.
These answers will not form part of the selection and recruitment process and
will not be shared with anyone outside of the People Team.

Paragon Skills is committed to the safeguarding and wellbeing
of our learners and colleagues and we implement robust safer recruitment
practices to support this. Dependant on the role you are applying for, we may
undertake a number of necessary checks to confirm you are suitable to work with
children and vulnerable adults, which may include a Disclosure and Barring
Service check. We are also committed to promoting equality and inclusion
throughout our colleague and learner populations.



Awards & Recognitions